摘要
目的-梳理新茶饮视域下服务设计一般流程,基于多感官消费场景构建益禾堂服务系统设计流程与研究方法。方法-运用深度访谈、实地调研等方法,构建益禾堂用户旅程图和服务蓝图,梳理并分类痛点。从服务接触点和服务流程中寻找设计机会点并进行优化设计。结果在不同使用场景,人群所呈现对产品包装的服务需求层次不同。结论-通过分析产品包装及系统需求,为数字化的新茶饮服务系统设计提供设计参考依据。
Objective To sort out the general process of service design from the perspective of new tea drink,and construct the design process and research method of Yihetang service system based on the multi-sensory consumption scenario.Methods The user journey map and service blueprint of Yihetang were constructed by means of in-depth interview and field survey,and the pain points were sorted out and classified.Search for design opportunity points from service touchpoints and service processes and optimize the design.Results Different levels of service demand for product packaging were presented in different scenarios and groups.Conclusion Through the analysis of product packaging and system requirements in the scenario,the design of digital new tea service system can be provided with reference.
作者
李丹
李蔓丽
LI Dan;LI Man-li(Wuhan Polytechnic University School of Art and Design,Wuhan 430023,China)
出处
《绿色包装》
2023年第6期189-193,共5页
Green Packaging
关键词
服务系统
服务设计
新茶饮
益禾堂
包装设计
service system
service design
new tea drink
Yihetang
packaging design
