摘要
目的梳理文旅视域下的服务设计一般流程,基于地域文旅视域构建服务设计流程与研究方法,探究文旅视域下的饮食文化服务设计方法,提升文旅产品设计思路,增强用户沉浸式文化体验。方法将饮食文化作为文旅发展的切入点,运用基于情境代入的服务设计方法,从饮食文化资源价值转化、饮食行为中的情境化塑造以及饮食文化产品服务系统设计策略三个层面切入,以桃江擂茶为例,将文旅设计与服务设计相结合,通过服务设计方法运用于文旅领域中,对文旅产品服务流程进行全面规划,多角度多层次为用户构建体验式情境,考虑用户的行为要素,提出有针对性可行的文旅用户体验流程。结论服务设计可为文旅产品服务提供全面的流程规划,为用户打造沉浸式文化体验。基于文旅视域下的服务设计理论研究以及方法应用,能构建系统的服务设计流程方法,提升文旅产业的升级与创新。
Combing the general process and method of service design,service design process and research method based on the regional cultural and tourism perspective is constructed and the service design method of food culture from the perspective of cultural tourism is explored to improve the design of cultural tourism products and enhancing the immersive cultural experience of users.Taking catering culture as the starting point of cultural and tourism development,the service design method based on context is applied from the three aspects of the transformation of food culture resource value,the situational shaping of food behavior and the design strategy of food culture product service system.Take Taojiang Ground Tea as an example to combine cultural tourism design with service design.Through the application of service design method in the field of culture and tourism,the service process of cultural and tourism products is comprehensively planned,and the experiential situation is constructed for users from multiple angles and levels.Considering the behavior elements of users,this paper proposes a targeted and feasible user experience process of cultural tourism.Service design can provide comprehensive process planning for cultural and tourism products and services,and create immersive cultural experience for users.Based on the theory research and method application of service design from the perspective of culture and tourism,this paper constructs a systematic service design process method to promote the upgrading and innovation of cultural and tourism industry.
作者
刘卓
黄文珺
LIU Zhuo;HUANG Wen-jun(Tianjin University of Technology,Tianjin 300384,China)
出处
《包装工程》
CAS
北大核心
2021年第8期314-320,共7页
Packaging Engineering
基金
天津市哲学社会科学规划项目(TJSR19-003)。
关键词
服务设计
文化旅游
情境构建
桃江擂茶
service design
cultural tourism
situation construction
Taojiang Ground Tea
