摘要
平面广告是当代社会发展进步的重要传媒载体,是全球化时代中消费与贸易的特殊传输产物。平面广告的精心设计可以让受众对相应的产品有更加清晰的认识,有助于相关产品的推广。平面广告设计人员在进行创作过程时,需要对各种文化因素进行融合使用,体现出创作者的创作初衷,使得平面广告设计作品能够抓住受众的眼球,给产品或概念的宣传带来绝佳的效果。论文通过介绍中国传统文化元素在平面广告设计中的应用情况,来展现传统文化元素的当代文化意义,有助于中国传统文化的传承与弘扬。
Print advertising is an important media carrier for the development and progress of contemporary society,and a special transmission product of consumption and trade in the era of globalization.The careful design of print advertisements can give the audience a clearer understanding of the corresponding products,which is helpful for the promotion of related products.During the creative process,print advertising designers need to integrate and utilize various cultural factors to reflect the original intention of the creator,so that print advertising design works can catch the attention of the audience and bring excellent results to the promotion of products or concepts.The paper introduces the application of traditional Chinese cultural elements in print advertising design to demonstrate the contemporary cultural significance of traditional cultural elements,which helps to inherit and promote traditional Chinese culture.
作者
欧启凤
OU Qifeng(Guangdong Technician College of Light Industry,Guangzhou 510000,China)
出处
《鞋类工艺与设计》
2023年第10期18-20,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
平面广告
传统文化元素
设计
print advertising
traditional cultural elements
design
