摘要
闲暇时间是影响旅游者行为的基本因素。运用大样本问卷调查数据,对比研究闲暇时间对旅游者目的地和交通选择行为的影响。结果表明:①闲暇时间的长短和连续性共同影响旅游者目的地选择行为。闲暇时间越长且连续性越强的群体,对相同目标景区的到访率相对越高,到访率距离衰减速率相对越慢。②闲暇时间的长短和连续性共同影响旅游者的交通选择行为。闲暇时间越长且连续性越强的群体,主交通方式从自驾变为火车的跃迁带位置越向内移动,从火车变为飞机的跃迁带位置越向外移动。③闲暇时间可作为旅游市场细分变量,国内旅游市场可据此分为教师和学生,事业单位人员、公务员、企业人员和自由职业者,服务业人员3个细分市场。依据不同细分市场旅游者目的地和交通选择行为的特征,目的地管理组织可开发具有针对性的旅游产品,实施精准营销。
By using questionnaire data,the impact of leisure time on tourist destination and transportation choice behavior is comparatively studied.The research found that:①The length and continuity of leisure time affect the tourist destination choice behavior together.The group with longer leisure time and stronger continuity has the higher visiting rates to the same target scenic spot,and the slower distance decay rate.②The length and continuity of leisure time affect tourist transportation choice behavior together.The group with longer leisure time and stronger continuity,the main mode’s transition zone of transportation from self-driving to train shifts inward,and the main mode’s transition zone of transportation from train to airplane shifts outward.③Leisure time can be used as a segmentation variable of tourism market,which can be segmented into three market:teachers and students,public institutions personnel,civil servants,enterprise personnel,freelancers and service industry personnel.
作者
王坤晓
吴晋峰
石晓腾
段婉粉
郑朝忠
WANG Kunxiao;WU Jinfeng;SHI Xiaoteng;DUAN Wanfen;ZHENG Chaozhong(School of Geography and Tourism,Shaanxi Normal University,Xi’an 710119,China;Shaanxi Provincial Key Laboratory of Tourism Information Science,Xi’an 710119,China)
出处
《地域研究与开发》
CSSCI
北大核心
2023年第2期86-92,共7页
Areal Research and Development
基金
国家自然科学基金项目(41671135)。
关键词
闲暇时间
目的地选择行为
交通选择行为
连续性指数
leisure time
destination choice behavior
transportation choice behavior
continuity index
