摘要
随着我国汽车工业的迅猛发展,我国自驾游开始快速发展。以华北地区自驾游者为样本调查对象,根据目的地地域特征、旅游者行为特征和自驾游高端市场特征分别进行市场细分,提出自驾游应兼顾大众和高端两个市场的并行开发,使二者相互补充,从宏观角度建立自驾游综合市场体系,形成发展两端、带动中间的市场格局。
With the rapid development of motorcar industry in China, serf-driving tours begins to develop quickly. According to destinations feature, tourists behavioral characteristic and self-driving tours high- end market feature, the market was segmented on the basis of sample survey. The Discussion and prospect were given in the paper at last on aspects of exploiting the mass market and high - end market at the same time, establishing the self- driving tours market system in macro angle, forming the integrated development＇s market pattern.
出处
《北京第二外国语学院学报》
2006年第9期74-79,8,共7页
Journal of Beijing International Studies University
关键词
自驾游
市场细分
地域市场
旅游者市场
高端市场
self-driving Tours
market segnentation
destination market
tourist market
high-end market
