摘要
基于粉丝文化实践场域的转化,探究粉丝圈群与平台算法的互动过程。以布尔迪厄实践理论为分析框架,勾勒出了粉丝圈群算法实践行为具有双重面向:一方面,平台算法结构塑造着粉丝圈群流量至上的价值观及数据产消行为,场域的流动性又将其更深刻地卷入平台的商业链条之中;另一方面,粉丝圈群亦能主动地从算法中获取权力资源,通过“传播偶像正面信息”“根除负面信息”“仪式化展演”等实践,能动地增强着亚文化圈群于场域内的可见性以谋求话语权,暗含其突破平台规则的主体性意图,由此还原了兼具受动与能动属性的粉圈形象及其与平台之间复杂动态的关系。
Based on the transformation of practice field of fan culture in the digital context,the interaction process between fan circle group and platform algorithm is explored.Taking Bourdieu's practical theory as the analytical framework,this paper outlines that the algorithm practical behavior of fan group circle has two aspects:on the one hand,the platform algorithm structure shapes the value concept of fan circle traffic supremacy and data production and consumption behavior,and the mobility of the field further involves it in the platform's business chain;On the other hand,Fans actively obtain power resources from algorithms.Through practices such as spreading positive information of idols,eradicating negative information and ritualized performance,they actively enhance the visibility of subculture groups in the field to seek discourse power,further reveal their subjective intention to break through the platform rules,and display a fan image with both passive and active attributes.The data dependence and visibility hegemony caused by this practice need to be regulated by dredging instead of blocking.
作者
王仕勇
陈超
Wang Shiyong;Chen Chao(School of Journalism and Communication,Guangxi University Nanning,Guangxi 530004;School of Literature and Journalism,Chongqing Technology and Business University,Chongqing 400067)
出处
《重庆社会科学》
2023年第3期131-144,共14页
Chongqing Social Sciences
基金
国家社会科学基金项目“网络圈群舆情共振现象的发生机制及治理研究”(20BSH152)。
关键词
粉丝文化
粉丝圈群
算法
可见性
数据生产
Fans culture
Fans Group Cicle
Algorithm
Visibility
Data production
