摘要
【目的/意义】微博是公共图书馆进行社会推广、业界交流、用户交互的重要渠道,从社会网络视角分析公共图书馆微博意见领袖的社会网络结构特点及影响力,可为公共图书馆优化微博营销策略、提高自身影响力提供参考。【方法/过程】选取50位公共图书馆微博意见领袖,首先运用社会网络分析方法揭示其社会网络结构特点;其次利用关注量、发文量、粉丝量、转评赞数量分析其活跃情况及影响力。【结果/结论】公共图书馆微博意见领袖地区分布不均衡,联系较紧密,但集中程度较弱;小团体在活跃度、影响力等方面呈现相似性;多数图书馆处于低活跃度、低影响力区间;粉丝量和转评赞数量随着活跃度的提升表现出“低值时平稳波动,高值时迅速增长”的现象。【创新/局限】通过社会网络分析方法在一定程度上掌握了我国公共图书馆微博意见领袖社会结构及影响力。仅从关注量、发文量等客观数据角度分析公共图书馆微博影响力,未来应结合文本分析等方法提高影响力分析的深度。
【Purpose/significance】Microblog is an important channel for public libraries to carry out social promotion, industry communication, and user interaction. The research on the social network structure characteristics and influence of public library microblog opinion leaders from the perspective of social network can provide reference for public libraries to optimize microblog marketing strategies and improve their own influence.【Method/process】Selecting 50 public library microblog opinion leaders, the paper firstly uses social network analysis method to reveal the social network structure characteristics of public library microblog opinion leaders;secondly, the active situation and influence level of public library microblog are analyzed by the number of followers, posts, fans and likes.【Result/conclusion】The regional distribution of microblog opinion leaders in public libraries is uneven, the relationship between opinion leaders is relatively close, but the degree of concentration is weak;the small groups show similarities in activity and influence;most libraries are in the low activity and low influence range;the number of fans and likes, with the increase in activity, both show "stable fluctuations at low values, rapid changes at high values".【Innovation/limitation】Through the methods of social network analysis, the social structure and influence of public library microblog opinion leaders are obtained. The influence of public library microblog is only analyzed from the perspective of objective data such as the number of followers and posts. In the future, text analysis and other methods should be combined to improve the depth of influence analysis.
作者
费康月
曾粤亮
FEI Kang-yue;ZENG Yue-liang(School of Information Management,Central China Normal University,Wuhan 430074,China)
出处
《情报科学》
CSSCI
北大核心
2023年第2期69-78,共10页
Information Science
关键词
公共图书馆
微博
意见领袖
社会网络分析
影响力
public library
microblog
opinion leader
social network analysis
influence
