摘要
运用文献资料、逻辑分析等研究方法,对成都体育产业数字化转型进行研究,旨在从提升经济、社会和环境效益三个方面分析成都体育产业数字化转型的价值,从宏观、中观、微观三个层面分析成都体育产业数字化转型的机理,从缺乏区域性顶层设计、体育产品供需不匹配、体育产业转型缓慢三个方面分析成都体育产业数字化转型面临的困境。在此基础上提出破解路径:加强体育产业数字化转型的区域顶层设计,构建数字化治理新体系;发挥区域优势,平衡供需矛盾;推进本土体育企业数字化转型,缩小地区差距等。
Using literature method and logic analysis method to rescarch the digital transformation of Chengdu sports industry.This peper analyzs the value of digital transformation of Chengdu sports industry from three aspects of improving economie,social and environmental benefits.The peper analyzes the principle of digital transformation of Chengdu sports industry from macro,meso and micro levels.This paper analyzes the dfficulties of digital transformation of Chengdu sports industry from three aspects:lack of regional top-level design,mismatch of sports product supply and demand,and slow transformation of sports industry.Therefore,this peper puts forward three suggestions:first,strengthening the regional top-level design for the digital transformation of the sports industry,and building a new digital governance system;Second,giving play to regional advantagos to balance the contradiction between supply and demand;at last,promoting the digital transformation of local sports enterprises,narrowing the regional gap.
作者
张林玲
Zhang Linling(School of Eonomics and Mangement,Chengdu Spart Univesity,Sidhuan Chengdu,610041,China)
出处
《体育科技文献通报》
2023年第3期191-193,240,共4页
Bulletin of Sport Science & Technology
基金
2022年成都市哲学社会科学规划青年项目《成都体育产业数字化转型的机理及路径研究》(项目编号:2022C35)。
关键词
数字化转型
体育产业
机理
路径
成都
digital tansformation
sports industry
principle
pathway
Chengdu
