摘要
乡村旅游是我国农村转型发展的重要驱动力,同时也是“乡村振兴”战略的引领力量。随着疫情后客源市场对乡村旅游产品的需求不断扩大,对供给质量的要求不断提升,乡村旅游目的地在快速开发的过程中逐渐暴露出一系列供需错配问题,制约了乡村旅游的进一步高质量发展。将江苏省昆山市作为案例地,以游客市场调查数据为基础,采用IPA分析法和服务质量差距模型,探查乡村旅游地供需错配现象,着重从供给侧明确了昆山乡村旅游供需错配的主要表现及治理方向。文章将旅游地供需匹配治理逻辑与“乡村振兴”的目标要求融合,构建了基于乡村振兴的乡村旅游供需匹配治理逻辑框架,并据此提出了昆山乡村旅游的治理思路。研究成果对推进我国乡村旅游的高质量建设与发展具有一定参考意义。
Rural tourism is a vigorous drive force to the development of rural economy, and an important power to lead the rural revitalization strategy in China as well. After the Pandemic of COVID-19, the demand for rural tourism products and quality continues to expand. However,during the rapid development, rural tourism showed mismatch between supply and demand.This paper took the case of Kunshan City in Jiangsu Province, based on the data of tourist market investment, using the IPA analytical method and the gap model of service quality, tried to find out the problems and countermeasures in re-matching of supply and demand in Kunshan’s rural tourism industry, especially from the supply-side. This paper constructed the logical framework of supply-demand matching governance policy of rural tourism based on China’s Rural Revitalization strategy. The research result can provide reference to the promotion of the quality for China’s rural tourism development.
作者
朱明
高峰
史春云
曹姗
ZHU Ming;GAO Feng;SHI Chunyun;CAO Shan(Centre for Chinese Urbanization Studies,Soochow University,Suzhou 215325,China;Applied Technology College of Soochow University,Suzhou 215325,China;School of Geography,Geomatics&Planning,Jiangsu Normal University,Xuzhou 221116,China)
出处
《世界地理研究》
CSSCI
北大核心
2023年第2期115-124,共10页
World Regional Studies
基金
国家自然科学基金项目(42071168)
2021年江苏高校“青蓝工程”优秀青年骨干教师培养对象项目(苏教师[2021]11号)。
关键词
乡村振兴
乡村旅游
供需匹配
治理策略
昆山市
rural revitalization
rural tourism
supply and demand matching
governance strategy
Kunshan
