摘要
本研究针对老年旅游群体,探讨旅游与老人晚年幸福感之间的关系。我们在“老年”和“健康老龄化”普遍内涵的基础上,认为其与旅游业的关系是一种动态过程。在该过程中,老年人在不同的阶段产生不同的意义,并努力实现个人追求。通过对48名中国老年游客的生活经历和旅游历史的研究,运用情景主义和时间视角,确定了老龄化与旅游业关系演化的4种情景。研究结果表明,老年旅行者的早期生活和旅行经历、对旅游和幸福感的个性化认知,是旅游业影响老龄化的重要因素,这实际上也是对他们个人、社会和文化背景的复杂反应。本研究生动揭示了中国老年人休闲生活的典型场景,并强调了制定相关旅游政策和营销策略的紧迫性,以满足他们不断变化的需求。
This study aims at the elderly tourism groups,and explores the relationship between tourism and the elderly's happiness in their later years.On the basis of the general connotation of“aging”and“healthy aging”,we believe that its relationship with tourism is a dynamic process.In this process,the elderly have different meanings at different stages and strive to realize their personal pursuit.Through the study of the life experience and tourism history of 48 elderly Chinese tourists,four scenarios of the evolution of the relationship between aging and tourism have been identified using the perspective of scenarioism and time.The research results show that the early life and travel experience of the elderly travelers,as well as their personalized perception of tourism and happiness,are important factors that affect the aging of tourism industry,which is also a complex response to their personal,social and cultural background.This study vividly reveals the typical scenes of leisure life of the elderly in China,and emphasizes the urgency of formulating relevant tourism policies and marketing strategies to meet their changing needs.
作者
王媛
WANG Yuan(School of Economics and Management,Zhejiang Ocean University,Zhoushan,Zhejiang 316022)
出处
《江苏商论》
2023年第4期54-56,共3页
Jiangsu Commercial Forum
关键词
老年游客
老龄化
主观幸福感
生命历程
elderly tourists
Aging
Subjective well-being
Life course
