摘要
随着人口老龄化的加速,我国已步入老年型社会,庞大的老年客源意味着养老旅游是一个发展潜力无限的市场。通过对江西省老年旅游者购买力、消费观念等进行分析,并在此基础上提出相应的市场营销策略,以推动江西养老旅游市场的发展。
With the acceleration of the population aging,China has entered the aging society.The extensive resource of the elderly tourists suggests that there is a great potential in developing the tourist market for the aged.Based on the analysis of the purchasing power and consumption concept in Jiangxi Province,the paper put forward some marketing strategies accordingly,aiming to promote the development of tourist market in Jiangxi Province.
出处
《南昌工程学院学报》
CAS
2010年第2期48-50,70,共4页
Journal of Nanchang Institute of Technology
关键词
江西
养老旅游
市场营销
策略
Jiangxi
tourism of the elderly
marketing
strategy
