摘要
对老年群体旅游心理的研究能够为老年旅游市场开拓、产品开发提供重要的理论指导。分析了生理、社会等因素对老年群体旅游心理产生的影响,以生理因素、身体健康需求和怀旧心理构成模型本底,以社会因素、补偿心理和炫耀心理构成模型变量,通过随机组合总结出老年群体旅游心理特征的8种基本类型;结合消费者无差异理论,模拟出描述老年群体旅游消费特征的无差异曲线,进而分析研究其消费指向。结果发现:Ⅰ类老年群体出游倾向较弱,Ⅱ类群体出游倾向较强;在Ⅱ类群体中,属于AX-Y+Z+和AX+Y+Z+型的老年人更偏好旅游产品质量,AX+Y+Z-型和AX-Y+Z-型更偏好旅游产品品牌。
To study the tourism psychology of old age group gives important guidance to promotion of old group tourism market and product development. By analyzing the effect that physical, social and subjective factors on tourism psychology of old age group, using physical factors and the needs for health to form the basis of model, social factors and compensatory psychology to form the variables of model, the paper summarizes eight basic types of characteristics of tourism psychological of old age group, that is, “AX＋Y-Z-”, “AX＋Y-Z＋”, “AX＋Y＋Z-”, “AX＋Y＋Z＋”, “AX-Y＋Z＋”, “AX-Y-Z＋”, “AX-Y＋Z-” and “AX-Y-Z-”. Further, it integrates the theory of Indifference curve of Micro-Economics, simulates the Indifference curve that describe the characteristics of tourism psychological of old age group, and analyze the predilection of tourism consumption of old age group. The result is： The “Group I” contains “AX＋Y-Z-”, “AX＋Y-Z＋”, “AX-Y-Z＋” and “AX-Y-Z-”, and the “Group I” contains “AX＋Y＋Z-”, “AX＋Y＋Z＋”, “AX-Y＋Z＋” and “AX-Y＋Z-”. Old people of “Group I” are unwilling to go traveling, and Old people of “Group Ⅱ” are unwilling to; in Group Ⅱ, “AX-Y＋Z＋” and “AX＋Y＋Z＋” types have preference on quality, “AX＋Y＋Z-” and “AX-Y＋Z-” have preference on brand.
出处
《旅游论坛》
CSSCI
2009年第2期188-192,共5页
Tourism Forum
基金
国家自然科学基金(40671050)部分成果
关键词
老年群体
旅游心理
影响因素
特征分析
old age groups
tourism psychology
impact factors
analysis of characteristics
