摘要
对云南省入境旅游市场调查分析,发现云南省五大群体入境游客旅华欲望强烈,观光度假动机游客占八成以上,旅游信息多来自旅游指南、Internet和亲友,目的地引力、金钱和时间花费对决策影响最大,以亲友结伴或独身旅游为常见,在华停留和金钱花费都高于国家平均水平,同时五大群体之间也有较大差异。
Through the surrey on tourism market in Yunan Province,it can be learned most foreign tourists in Yunnan have strong desire to travel in China.They mainly get information from tourist guidebook,Internets,friends and relatives.The following elements often influence their decision-making including the attraction of destination,time,money and time efpenditure.
出处
《商业研究》
北大核心
2005年第14期142-145,共4页
Commercial Research
基金
国家自然科学基金。资助项目:40271037
关键词
云南省
主要群体
入境旅游
决策
Yunnan province
main foreigner tourist
inbound tourism
decision
