摘要
随着数字化进程的加快,农产品电商直播已然成为助力乡村产业振兴的重要手段。目前,农产品电商直播中存在着品牌意识不强、直播团队人才缺乏、物流配套设备跟不上、缺乏有效监管以及直播内容单一等诸多问题。只有用电商赋能农业,创新直播内容、加快人才培养、完善物流体系、打造地方特色品牌以及健全平台信用机制,从根本上帮助农户解决农产品滞销问题,盘活农村经济、整合乡土资源,才能助力乡村产业振兴,走出特色共富之路。
With the acceleration of the digital process,the live streaming of agricultural products through e-commerce has become an important means to promote rural industry revitalization.At present,there are many problems in the live streaming of agricultural products through e-commerce,such as weak brand awareness,lack of live streaming team talents,inadequate logistics supporting equipment,lack of effective supervision,and undiversified live streaming contents.We should empower agriculture through e-commerce,innovate live streaming contents,accelerate talent training,improve logistics systems,build local characteristic brands,and improve platform credit mechanisms so as to fundamentally help farmers solve the problem of unmarketable agricultural products,revitalize rural economy,integrate local resources,and help rural industries to revitalize and walk out of the road of common prosperity with characteristics.
作者
查道中
朱晓宇
ZHA Dao-zhong;ZHU Xiao-yu(School of Economy and Management,Huaibei Normal University,Huaibei Anhui 235000,China)
出处
《廊坊师范学院学报（社会科学版）》
2023年第1期123-128,共6页
Journal of Langfang Normal University(Social Sciences Edition)
基金
2021年安徽省高校人文社会科学重点研究基地皖北经济与社会发展研究中心重点项目“皖北地区跨境电商与物流平台协同发展机制研究”(SK2021A0302)成果。
关键词
电商直播
农产品
乡村振兴
地方特色
e-commerce live streaming
agriculture product
rural vitalization
local characteristic
