摘要
随着我国步入现代化新征程,数字经济正朝着蓬勃发展的方向前进,助推社会的高质量发展,也成了乡村振兴的重要引擎,为农产品直播提供了强有力的支撑。利用农产品直播形式,能提升农产品的销量,促进城乡文化信息实现良好沟通,让农户能走上脱贫致富的道路,对促进农业转型有巨大潜力。然而现阶段农产品直播存在诸多问题,直接制约了该工作的开展。鉴于上述情况,文章在数字经济赋能的背景下,对农产品直播电商营销策略进行分析与探讨,旨在提出切实可行的策略,为农产品直播营销模式优化提供良好借鉴。
As China has embarked on a new journey of modernization,the digital economy is moving in the direction of vigorous development,boosting the high-quality development of society,and becoming an important engine for rural revitalization,providing strong support for the live broadcast of agricultural products.The use of live broadcast of agricultural products can increase the sales of agricultural products,promote the good communication of urban and rural cultural information,and enable farmers to embark on the road of poverty alleviation and prosperity,which has great potential to promote agricultural transformation.However,there are many problems in the e-commerce live broadcast of agricultural products at this stage,which directly restricts the development of this work.In view of the above situation,this study analyzes and discusses the marketing strategy of live broadcast e-commerce of agricultural products in the context of digital economy empowerment,aiming to put forward practical strategies and provide a good reference for the optimization of live broadcast marketing model of agricultural products.
作者
余杨
Yu Yang(Neusoft Institute Guangdong,Foshan,Guangdong,528000)
出处
《市场周刊》
2024年第13期66-69,共4页
Market Weekly
关键词
数字经济赋能
农产品直播
电商营销策略
digital economy empowerment
e-commerce live broadcast of agricultural products
e-commerce marketing strategy
