摘要
直播电商作为一种新兴的商业模式,正在快速发展。青岛地区越来越多的电商企业开始涉足直播领域,青岛地区的直播电商主播群体也在不断增加,吸引了更多消费者的关注。青岛市政府为了推动直播电商的发展,出台了一系列政策保障措施,如建立工作机制、发挥行业商协会作用、举办直播电商活动、加大舆论宣传力度等,推动直播电商产业健康快速发展。但是目前青岛直播电商发展仍然面临诸多困难和挑战。随着直播电商行业的蓬勃发展,竞争日益激烈,建立良好的品牌形象和信誉至关重要。本文基于PDCA模型的分析,探讨青岛直播电商产业的发展路径及优化策略,为政府部门、企业决策者提供适当参考,助力青岛直播电商产业发展,推动地方经济转型升级。
As an emerging business model,live streaming e-commerce is developing rapidly.More and more e-commerce enterprises in Qingdao begin to get involved in the field of live broadcasting,and the group of live e-commerce anchors in Qingdao area is also increasing,attracting more consumers’attention.In order to promote the development of live streaming e-commerce,the Qingdao Municipal Government has introduced a series of policy safeguards,such as establishing working mechanism,giving play to the role of industry business associations,holding live streaming e-commerce activities,and increasing publicity efforts to promote the healthy and rapid development of live streaming e-commerce industry.However,the development of live e-commerce in Qingdao is still facing many difficulties and challenges.With the vigorous development of the live streaming e-commerce industry and increasingly fierce competition,it is crucial to establish a good brand image and reputation.Based on the analysis of PDCA model,this paper discusses the development path and optimization strategy of Qingdao live streaming e-commerce industry,provides appropriate references for government departments and enterprise decision-makers,helps the development of Qingdao live streaming e-commerce industry and promotes the transformation and upgrading of local economy.
作者
崔晓雷
张俊良
Cui Xiaoei;Zhang Juniang(Qingdao Huanghai University,Qingdao,266427,China)
出处
《语言与文化研究》
2024年第5期151-154,共4页
Language and Culture Research
基金
院级电子商务产教融合示范专业专项项目-立足青岛产业打造专业直播电商PDCA研究策略(gjsxy202306)的成果。
关键词
PDCA
直播电商
发展路径
电商产业
Live streaming e-commerce
PDCA model
Development path
E-commerce industry
