摘要
我国今后农村电商发展的重点是开展“数商兴农”工程,这一举措为电子商务在乡村地区的发展铺平道路,农村电商行业由此进入新的发展阶段。治国经邦,人才为急。当前的农村直播带货主播人才培养过程中尚存在课程内容设置不够合理、与本地特色产业融入度不高、实践环境不够完整、跟踪服务长效机制不够健全等问题。因此,需要有针对性地从创新培训形式、强化新农人直播技术、构建科学合理的电商主播课程体系、深化产教融合校企合作、加强电商实训基地建设等方面努力,尽快推进农村直播带货主播人才培养。
The focus of e-commerce development in rural areas is being put on the engineering of“rural revitalization through digital commerce”,which paves the way to the e-commerce development in rural areas.As a result,rural e-commerce is on the threshold of a new stage.Talents are above all for governing state affairs.Currently,there are such problems as less reasonable curriculum,less integration into local characteristic industries,less complete practicing environment and less complete long-term mechanism for follow-up service during the training of anchors for live-stream sales in rural areas.Hence,it is necessary to carry out targeted construction from the aspects of innovation of training ways,strengthening of“new farmer”livestream technology,reasonable and scientific curriculum for training the anchors for live-stream sales and so on to promote the training for anchors for live-stream sales in rural areas.
出处
《芜湖职业技术学院学报》
2022年第2期50-53,92,共5页
Journal of Wuhu Institute of Technology
关键词
乡村振兴
直播带货
农村电商
课程设置
地方特色
人才培养
rural revitalization
live-stream
rural e-commerce
curriculum
local characteristics
training of talents
