摘要
思想政治教育融入专业课程是目前国内高校课程设计改革的新特点。本文以平面广告设计课程为例,以“Z世代”大学生为授课对象,秉承“立德树人”“文化育人”的教育理念,结合平面广告设计课程的特点,探讨了思想政治教育融入艺术设计类课程的方式方法,以期为国内高校课程的建设与改革提供一定的参考。
Integrating ideological and political education into specialized courses is a new characteristic of curriculum design reform in domestic colleges. Taking the graphic advertising design course for “Gen Z” college students as an example, this paper explores the methods of integrating ideological and political education into art design courses based on the characteristics of graphic advertising design courses, hoping to provide some reference for the construction and reformation of domestic college courses.
出处
《包装与设计》
2023年第1期182-183,共2页
Package & Design
基金
广东财经大学华商学院2021年校级课程思政试点建设项目,编号HS2021KCSZ34。
关键词
“Z世代”大学生
课程思政元素
平面广告
中国风
国潮风
“Gen Z”college students
ideological and political elements of the curriculum
graphic advertisement
Chinese style
China-Chic
