摘要
新媒体时代的到来为传统武术传播带来了机遇与挑战。本文运用情感分析、内容分析等研究方法,以哔哩哔哩弹幕网为例,在分析和讨论传统武术相关视频的评论文本情感、评论文本词频的基础上,探究传统武术在新媒体平台的传播效果。分析结果显示,大众对于传统武术的认知存在一定偏差,提出应打造优良传播主体、丰富传播内容、拓宽传播渠道等,以推动传统武术的良性传播。
The advent of the new media era brings both opportunities and challenges to the dissemination of traditional wushu(martial arts). Taking the bullet screen in Bilibili as an example, this paper uses sentiment analysis, content analysis and other research methods to explore the communication effect of traditional wushu on new media platforms by analyzing and discussing the sentiment of comments text and the frequency of text comments on bilibili bullet screen. The research result indicates that there is a certain deviation in the public’s cognition of traditional wushu. In this regard, we should build good communication subjects, enrich communication contents, and broaden communication channels, to promote the benign communication of traditional wushu.
作者
梅映雪
Mei Yingxue(Physical Science College,Nantong University,Nantong,Jiangsu 226001,China)
关键词
传统武术
新媒体
情感分析
traditional wushu
new media
sentiment analysis
