摘要
创新生态系统已成为企业跨组织边界进行价值创新活动的重要载体。在此情境下,企业如何实现跨界扩张是关乎企业成长与发展的关键议题,然而现有研究对其中的实现机理未能充分揭示。本文基于社会嵌入理论视角,以美的集团成功跨界地产领域并扩张升级成为智能家居企业的实践为研究对象,探讨核心企业利用生态优势进行跨界扩张的实现机制。研究发现:通过主体间技术网络合作—市场网络包络—技术与市场耦合网络价值共创的迭代演进,确保企业跨界技术可行与市场接纳,进而驱动核心企业实现跨界并扩张新的价值领域。在此过程中,核心企业不同的网络行为所构成的桥接机制、拟态机制和前瞻机制依次发挥了推进作用。其中,核心企业通过桥接机制促进在位成员与界外主体形成技术网络合作,推动其实现技术跨界;通过拟态机制促进在位成员对界外主体形成市场网络包络,助力其实现市场跨界;通过前瞻机制促进技术与市场网络形成的耦合网络价值共创,驱动核心企业在新领域的扩张发展。本文最终遵循“资源—(网络)行为—结果”逻辑链路,提出创新生态系统情境下企业实现跨界扩张的阶段模型,解构和深化了企业通过构建“共生型”网络关系实现跨界扩张的内在逻辑,为企业发挥生态优势实现“走出去—走进去—走上去”的跨界创新提供实践启示。
Innovation ecosystem has become an important carrier for focal firms to carry out value innovation activities across organizational boundaries. In this context, how to achieve cross-industry innovation is a key issue related to the growth and development of firms. However, the existing research has not fully revealed the realization mechanism. Based on the perspective of social embeddedness theory, this paper takes the practice of Midea’s successful cross-industry expansion real estate field, expansion and upgrading to become a smart home firm as the research object, and explores the realization mechanism of the focal firms’ cross-industry expansion by taking advantage of ecological advantages. The research found that through the iterative evolution of technology network cooperation between subjects-market network envelopment-technology and market coupling network value co-creation, the feasibility of cross-industry technology and market acceptance of firms can be ensured, thereby driving focal firms to achieve cross-industry expansion new value fields. In this process, the bridging mechanism,mimicry mechanism, and forward-looking mechanism formed by the different network behaviors of core enterprises play a role in advancing in turn. Among them, the focal firms promote the formation of technical network cooperation between incumbent members and outside entities through bridging mechanism, and push them to achieve technological crossover;through the mimic mechanism,promote incumbent members to form a market network envelope with outside entities, and help them achieve market crossover;The forward-looking mechanism promotes the value co-creation of the coupling network formed by technology and market network,and drives the expansion and development of focal firms in new fields. This paper finally follows the logical of “resources-(network) behavior-results” to propose a stage model for focal firms to cross-industry expansion in the context of innovation ecosystems,deconstructing and deepening the process o
作者
赵艺璇
成琼文
郭波武
Zhao Yixuan;Cheng Qiongwen;Guo Bowu(School of Business,Central South University)
出处
《南开管理评论》
CSSCI
北大核心
2022年第6期52-63,I0011,I0012,共14页
Nankai Business Review
基金
国家自然科学基金项目(71573284)
中国工程院战略研究与咨询项目(2021-27-1)
中南大学研究生自主探索创新项目(2021zzts0027)资助。
关键词
创新生态系统
核心企业
跨界扩张
社会嵌入
Innovation Ecosystem
Focal Firms
Cross-industry Expansion
Social Embeddedness
