摘要
本文从企业国际扩张速度的视角,讨论了不同市场进入中,跨境电商的利用及退出模式选择背后深层动因和根本机制,以及社会网络这一无形资源的差异化影响,丰富了企业国际化相关研究的理论体系。本研究以中国五个一线城市为研究样本,收集了2016-2019年四年共计1279家电子商务经销商的客观数据,采用比例风险模型进行实证分析。结果表明,企业国际扩张过程中,线上、线下的国际化速度差导致跨境电商平台的退出,而企业线下社会网络多样性和社会网络规模能够缓解线上、线下地区扩张速度差对跨境电商平台退出的影响。相比向高制度国家扩张,企业向低制度国家扩张时,线下社会网络多样性和社会网络规模的缓解作用更大。本研究进一步证实东道国制度距离能够缓解国际化扩张过程中,线上、线下地区扩张速度差异对跨境电商平台退出的影响;能够启发和推动企业国际化扩张中跨境电商平台利用的研究,为企业在信息技术持续发展的背景下,如何针对性、差异化地利用跨境电商平台开发国际市场提供参考。
The rapid development of economic integration and Internet technology promote the emer-gence of new trade modes such as cross-border e-commerce,and lead to changes in the new landscape of global trade.Cross-border e-commerce platforms have become an important issue of concern in the international business field.In the process of internationalization,facing different institutional environment,it is very important to choose a reasonable e-commerce mode for market expansion.In the process,how can enterprises use social networks to learn differentiated knowledge among countries and solve resource problems in international ex-pansion by using local relations,to alleviate the impact on the survival of cross-border e-commerce platforms caused by the speed difference between online and offline interna-tionalization in the process of international expansion?In view of the above phenomenon,a summary of the existing research reveal the following points:the research on the application effect of these platforms in the current international expansion of enterprises is still in their infancy.No powerful academic research has been performed on the enterprises’choice of the cross-border e-commerce development modes(the exit)employing the data of social network and the online-offline internationalization speed gap.Furthermore,there is a lack of targeted comparative research under the premise of distinguishing dif-ferent economic and social system conditions.Based on the above,from the perspective of enterprise international expansion speed,this paper analyzes the impact of the gap between online and offline international ex-pansion speeds on the application of these plat-forms.In combination with the social network theory,based on the analysis of the regulatory role of offline social network,this paper further differentiates and discusses host countries with different institutional environments,and dy-namically unlocks the theoretical“black box”of influence mechanism of enterprises’inter-national market expansion process a
作者
严子淳
王伟楠
李欣
陈劲
Yan Zichun;Wang Weinan;Li Xin;Chen Jin(School of Economics and Management,Beijing University of Posts and Telecommunications;College of Economic and Management,Beijing University of Technology;College of Economic and Management,Civil Aviation University of China;School of Economics and Management,Tsinghua University)
出处
《南开管理评论》
CSSCI
北大核心
2021年第6期140-150,I0027,I0028,共13页
Nankai Business Review
基金
教育部人文社会科学项目(20YJC630181)
天津市教委社科重大项目(2019JWZD13)
北京邮电大学基本科研业务费科研项目(2021RC60)资助。
关键词
国际化速度
跨境电商平台
全球价值链
社会网络
Internationalization Speed
Cross-border E-commerce Platform
GVC
Social Network
