摘要
文章运用CiteSpace软件对CNKI数据库中2003—2021年农产品区域品牌领域的研究文献进行可视化分析,探究了农产品区域品牌的研究现状、研究热点和发展趋势。研究结果显示:国内农产品区域品牌研究已经从萌芽阶段走向显著发展阶段;学者之间和机构之间相互联系较弱,跨机构、跨学科之间的合作交流较少;近20年来该领域研究热点主要集中在区域品牌理论研究、农产品区域品牌实践研究与农业集群区域品牌研究等。未来应加强跨单位、跨学科合作交流,采用不同的研究视角和多学科交叉的研究方法来研究农产品区域品牌。
The article uses CiteSpace software to visually analyze the research literature in the field of regional brands of agricultural products in the CNKI Database from 2003 to 2021,and explores the current situation,research hot topics,and development trends of regional brands of agricultural products.The research results show that domestic research on regional brands of agricultural products has moved from the budding stage to the significant development stage;the interconnection between scholars and institutions is weak,and the cooperation and communication between cross-institutions and cross-disciplines are less;the research hot topics in this field in the past 20 years mainly focus on theoretical research of regional brands,practical research of regional brands of agricultural products and research on regional brands of agricultural clusters,etc.In the future,we should strengthen cross-institutional and crossinterdisciplinary cooperation and exchanges and adopt different research perspectives and multidisciplinary research methods to study regional brands of agricultural products.
作者
姚登辉
陈雪梅
YAO Denghui;CHEN Xuemei(School of Finance and Economics,Qinghai University Xining,Qinghai 810016)
出处
《中国商论》
2023年第4期34-36,共3页
China Journal of Commerce
