摘要
传统意义上的品牌是以企业为主体建立的,但随着竞争越来越激烈,企业品牌特别是中小企业品牌已经显得势单力薄,企业在建立品牌时付出了很高的成本,但不能得到效益快速增长的回报。在这种情况下,发挥区域优势,整合区域的品牌资源,打造区域品牌就具有十分重要的意义。
The enterprise, being as the main body, established the traditional brand. But the brand of enterprise, especially that of medium-sized or small enterprise, has become too weak to fight off fiercer competition, since higher cost is covered in building up brand image, with less profits in return. Under the circumstances, it's very important to bring the regional superiorities into full play, integrate the resources of the regional brand, and establish the regional brand.
出处
《科技情报开发与经济》
2005年第13期104-105,共2页
Sci-Tech Information Development & Economy
关键词
区域品牌
市场竞争
品牌效应
区域政府
regional brand
market competition
brand effect
regional government
