摘要
碳达峰、碳中和目标将加速中国能源结构以及石油相关行业的转型,中国石油消费占比将稳中有降,油品市场空间受到压缩。面对油品需求增长放缓、各级政府能源政策约束加强、行业准入门槛降低、汽车用能电气化等一系列挑战,作为石油产业链末端的销售企业更需要落实低碳绿色发展转型的要求。新形势下,油品市场波动加大、企业市场化意识不足是国有石油销售企业面临的主要困难,但市场规范化、产业链一体化、管理水平相对较高也是优势所在。建议国有石油销售企业强化战略思维,树立长远眼光;重塑基于现代企业管理流程的核心竞争力,从单纯以效益为主转向ESG综合评估,应用好信息技术及培养复合型销售管理人才,适应新零售趋势,完善现代企业制度;创新网络开发,做强油品销售业务;探索氢能加注,布局充换电网络,巩固天然气业务优势。同时,还要加大政企合作,深化专业运营,聚焦生态搭建。
The goal of carbon peaking and carbon neutrality will accelerate the transformation of China’s energy structure and oil-related industries.The share of oil consumption in China will be stable but declined,and the space of oil market will be compressed.Facing a series of such challenges as the slowing growth of oil demand,the strengthening of energy policy constraints of governments at all levels,the lowering of the threshold for entry into the industry,and the electrification of automobile energy,marketing enterprises,as the end of the oil industry chain,need to implement the requirements of low-carbon green development transformation.Under the new situation,the increasing fluctuation of oil market and the lack of marketization awareness of enterprises are the main difficulties for state-owned petroleum marketing enterprises,but standard market,integrated industrial chain,and relatively high management level are also their advantages.It is suggested that state-owned petroleum marketing enterprises strengthen strategic thinking,set up long-term vision,reshape the core competitiveness based on the modern enterprise management process,shift from pure benefit to ESG comprehensive evaluation,make good use of information technology,cultivate compound sales management talents,adapt to the new retail trend,improve the modern enterprise system,innovate network development,strengthen oil sales business,explore hydrogen refueling,layout of charging network,and consolidate the advantages of natural gas business.At the same time,they need to strengthen cooperation with governments,deepen professional operations,and focus on ecological construction.
作者
马冠晓
MA Guanxiao(Hechi Branch,PetroChina Guangxi Marketing Company)
出处
《国际石油经济》
2022年第10期106-112,共7页
International Petroleum Economics
关键词
碳达峰、碳中和
石油销售企业
应对挑战
发展路径
非油业务
carbon peaking and carbon neutrality
petroleum marketing enterprise
meeting the challenge
transformation path
non-oil business
