摘要
针对国内服装再利用的困境,从可持续时尚内涵和发展历程入手,围绕可持续时尚感性、理性认知及服装再利用行为设计量表进行问卷调研,并对所收集数据进行信效度检验与回归分析,研究消费者可持续时尚认知对服装再利用行为的影响。结果表明:消费者可持续时尚感性、理性认知均对服装再利用行为起到正向显著影响,通过加强宣传引导可以提高消费者可持续时尚认知水平,增加产品设计及流通环节的可持续性与高科技投入,可以从根本上促进时尚的可持续发展。
Aiming at the dilemma of domestic clothing reuse, starting with the connotation and development process of sustainable fashion, a questionnaire around the perception, rational cognition and clothing reuse behavior of sustainable fashion was designed. Reliability and validity test and regression analysis on the collected data were conducted to study the influence of consumers′ cognition of sustainable fashion on clothing reuse behavior. The results showed that the perceptual and rational cognition of sustainable fashion had a positive and significant impact on clothing reuse behavior. By strengthening publicity and guidance, consumers′ awareness of sustainable fashion can be improved. Increasing the sustainability and high-tech investment in product design and circulation, can fundamentally promote the sustainable development of fashion.
作者
蒋诗萌
王军
JIANG Shimeng;WANG Jun(School of Fashion,Dalian Polytechnic University,Dalian116034,China)
出处
《纺织科技进展》
CAS
2023年第1期26-30,共5页
Progress in Textile Science & Technology
基金
教育部人文社会科学研究青年基金项目(17YJC60096)
辽宁省教育厅科研项目(J202002、J2020030)。
关键词
可持续时尚
感性认知
理性认知
服装再利用行为
回归分析
sustainable fashion
perceptual cognition
rational cognition
clothing reusing behavior
regression analysis
