摘要
公共图书馆在培育儿童阅读兴趣、阅读习惯和阅读能力等方面发挥着重要作用。文章以网络调研法、案例分析法为主要研究方法,通过系统梳理历年来获得国际营销奖的儿童阅读项目,全面分析其营销内容和营销特点,总结成功经验,在国际营销视角下以期为国内公共图书馆开展儿童阅读推广项目和营销实践提供参考和借鉴。
China’s public libraries play an important role in cultivating children’s interest in reading,reading habits and reading ability.This paper takes the network research method and case analysis method as the main research methods,systematically sorts out the children’s reading projects that have won international marketing awards over the years,comprehensively analyzes the marketing content and marketing characteristics,summarizes the successful experience,and provides reference for the children’s reading promotion and marketing practices of domestic public libraries from the perspective of international marketing.
出处
《河北科技图苑》
2022年第6期32-38,共7页
Hebei Library Journal of Science and Technology
关键词
IFLA
国际营销奖
公共图书馆
儿童阅读推广
IFLA
International Marketing Award
Public Libraries
Children’s Reading Promotion
