摘要
文章介绍了IFLA国际营销奖获奖案例“萨格勒布的问候”项目的宗旨、功能模块及其营销策略,从理念创新、模式创新、载体创新、人才创新四个方面,总结了该案例对我国文旅融合背景下图书馆新媒体阅读推广的启示。
The paper introduces the purpose,functional modules and marketing strategies of the IFLA International Marketing Award winner project"Greetings From Zagreb".From four aspects of concept innovation,model innovation,carrier innovation and talent innovation,this paper summarizes the enlightenment of the case for new media reading promotion in libraries under the background of culture and tourism integration in China.
出处
《四川图书馆学报》
2022年第5期52-54,共3页
Journal of The Library Science Society of Sichuan
关键词
文旅融合
阅读推广
新媒体
国际营销奖
国际图联
cultural and tourism integration
reading promotion
new media
International Marketing Award
IFLA
