摘要
中华民族形象具有整体性、动态性和多维性等特征。随着社会化媒体的兴起,图像逐渐占据社会表达的核心地位,对中华民族形象的传播也提出了新要求。文章以符号学理论为研究视角,分析了中华民族形象的主客观范畴,认为中华民族形象主要包括形象主体、媒介形象和公众形象。形象具有图像化表征,图像是媒介,它是形象得以呈现的中介。中华民族形象图像传播主要有三种机制:凝缩机制下的意义聚合、神话言说方式下的含蓄意指以及构建和转喻机制下的整体形象传播。中华民族形象的图像传播实际上是一个符号化和符号认同的过程,也是一个多元符号系统的互动过程。中华民族形象是传播主体在协商和对话中产生的象征性意义。
The Chinese nation image has the characteristics of integrity,dynamics and multi-dimensionality.With the rise of social media,images gradually occupy the core position of social expression,which also puts forward new requirements for the communication of the Chinese nation image.From the perspective of semiotics,this paper analyzes the subjective and objective categories of the Chinese nation image,and believes that the Chinese nation image mainly includes the image subject,the media image and the public image.The image has the representation of the image,which is the medium through it the image can be presented.There are three main mechanisms for the communication of the Chinese nation image:meaning aggregation under the condensation mechanism,implicit reference under the way of mythic speaking,and overall image communication under the construction and metonymy mechanism.The image communication of the Chinese nation image is actually a process of symbolization and symbol identification,as well as an interactive process of multiple symbol systems.The Chinese nation image is the symbolic meaning produced by the communication subject in the negotiation and dialogue.
作者
刘庆
何飞
LIU Qing;HE Fei(College of Literature and Journalism,Sichuan University,Chengdu,Sichuan 610065,China;College of Literature,Guizhou University of Finance and Economics Guiyang,Guizhou 550025,China;Department of Police Management,Sichuan Police College,Center for Social Public Opinion and Information Dissemination,Sichuan University,Chengdu,Sichuan 610206,China)
出处
《贵州民族研究》
CSSCI
北大核心
2022年第6期99-105,共7页
Guizhou Ethnic Studies
基金
四川省高校人文社科重点研究基地四川社会治安与社会管理创新研究中心重大委托项目“国家安全视阈下涉民族因素网络舆情治理研究”(项目编号:SCZA20A01)的阶段性成果。
关键词
中华民族形象
图像传播
凝缩
神话
转喻
Chinese nation image
image communication
condensation
myth
metonymy
