摘要
本文从投入及产出两个维度构建跨境电商企业经营绩效评价指标体系,采用DEA模型及聚类分析方法对我国72家跨境电商上市企业的经营效率进行综合评价。结果表明,跨境电商企业总体绩效表现不理想,产出效率不足,但大多数企业处于规模报酬递增阶段,发展潜力较大。此外,绩效表现卓越型及优秀型企业大部分处于一线及新一线城市,且主要集中在长三角数字经济圈,说明企业绩效受地区经济发展水平的影响。
This paper constructs a cross-border e-commerce business performance evaluation index system from the two dimensions of input and output,using the DEA model and cluster analysis method to comprehensively evaluate the operating efficiency of 72 cross-border e-commerce listed companies in China.The results show that the overall performance of cross-border e-commerce enterprises is not satisfactory and the output efficiency is insufficient,but most companies are in the stage of increasing returns to scale and have great development potential.In addition,most of the companies with outstanding and excellent performance are located in fi rst-tier and new fi rst-tier cities,and are mainly concentrated in the digital economic circle of the Yangtze River Delta,indicating that the performance of enterprises is af fected by the level of regional economic development.
作者
侯凡
阮红伟
HOU Fan;RUAN Hongwei(Business School,Qingdao University Qingdao,Shandong 266100)
出处
《中国商论》
2023年第1期30-32,共3页
China Journal of Commerce
关键词
数字经济
跨境电商
上市公司
经营绩效
DEA
digital economy
cross-border e-commerce
listed company
operating performance
DEA
