摘要
新的商业模式和消费需求正在不断涌现,我国数字经济占GDP的比重逐年持续上升,源源不断地为国内经济发展注入强劲动力。我国跨境电商正面临着一个充满挑战的全球电商环境,同时,新冠疫情在全球的爆发令我国外贸发展面临严峻挑战。论文揭示了数字经济背景下跨境电商面临的各种挑战,并提出相应的对策。
New business modes and consumer demands are constantly emerging.The proportion of digital economy in GDP in China continues to rise year by year,which continuously injects strong power into domestic economic development.China's cross-border e-commerce is facing a challenging global e-commerce environment.At the same time,the outbreak of the COVID-19 epidemic in the world makes China's foreign trade development face severe challenges.This paper reveals various challenges faced by cross-border e-commerce under the background of digital economy,and puts forward corresponding countermeasures.
作者
翟华锋
ZHAI Hua-feng(Hangzhou Wanxiang Polytechnic,Hangzhou 310023,China)
出处
《中小企业管理与科技》
2020年第34期30-31,共2页
Management & Technology of SME
关键词
数字经济
跨境电商
数字贸易
digital economy
cross-border e-commerce
digital trade
