摘要
数字经济已经成为我国经济高质量发展的重要引擎,跨境电商是推动外贸转型升级、巩固外循环的重要突破口。文章分析了数字经济视域下跨境电商高质量发展的理论基础,并基于推拉理论从数字技术赋能、数字品牌生态、数字规范治理和数字基础支撑四个方面构建跨境电商高质量发展的动力机制,探究跨境电商高质量发展的现实特征,提出我国应当充分利用数字经济新优势,通过数字核心技术赋能新动力、数字基础设施支撑新发展、数字品牌生态创造新价值、数字规范治理提供新保障四大对策,为“双循环”新发展格局和“建设数字中国”国家战略背景下我国跨境电商高质量发展提供重要启示。
Digital economy has become an important engine for high-quality economy development in China, and cross-border e-commerce is the very key breakthrough to promote the transformation and upgrading of foreign trade and consolidate economy external circulation. This paper analyzes the theoretical basis of high-quality development of cross-border e-commerce from the perspective of digital economy, builds a dynamic mechanism of cross-border e-commerce high-quality development based on push and pull theory from four respects: digital technology empowerment, digital brand ecology, digital normative governance and digital basis support. By exploring the practical characteristics of high-quality development of cross-border e-commerce, it proposes that, under the background of the new economic development paradigm of “dual-circulation” and “building digital China” national strategy, China should make fullest use of the new advantages of digital economy and adopt the four following strategies—digital core technology empowering new impetus, digital infrastructures supporting new development, digital brand ecology creating new value, and digital normative governance providing new guarantees, which might provide some useful inspirations to the high-quality development of cross-border e-commerce in China.
作者
孟涛
王春娟
范鹏辉
MENG Tao;WANG Chunjuan;FAN Penghui(Capital University of Economics and Business;Beijing International Business Center Research Base;Chinese Academy of International Trade and Economic Cooperation)
出处
《国际贸易》
CSSCI
北大核心
2022年第10期60-67,共8页
Intertrade
基金
北京国际商贸中心研究基地课题“国际消费中心城市建设下北京零售品牌创新发展研究”(ZS2022B01)的阶段性成果。
关键词
数字经济
跨境电商
高质量发展
digital economy
cross-border e-commerce
high-quality development
