摘要
随着数智化时代的悄然而至,高等教育领域正在面临高端人才需求变化、高校教与学的模式创新、教学内容更新加速等新的挑战。《市场营销学》课程作为工商管理专业必修课程、高校通识类点击率较高的课程,必须顺应时代发展,在教育改革的引领下,借新文科建设的大好契机,以数智化“T”型人才培养为总目标,探讨线上线下混合项目式教学的教学目标、教学空间、教学模式和方法、教学内容设计,为《市场营销学》的线上线下混合式“一流课程”的建设奠定基础。
With the advent of the age of digital intelligence,the field of higher education is facing new challenges such as the change of the demand for higher talents,the innovation of the teaching and learning mode,and the acceleration of the updating of course content.Marketing is a required course for the major of business administration and a course with a high click-through rate for general education in colleges and universities.Under the guidance of the educational reform,taking the good opportunity of the construction of the new liberal arts,thinking the training of"T"talents with numerical intelligence as the general goal,Marketing must follow the development of The Times and discusses the teaching objectives,teaching space,teaching mode and method,and teaching content design of online and offline mixed project-based teaching,which lays a foundation for the construction of"first-class course"of"Marketing".
作者
樊秋
Fan Qiu(School of Management,Guizhou University,Guiyang 550025,China)
出处
《科技创业月刊》
2022年第11期113-116,共4页
Journal of Entrepreneurship in Science & Technology
基金
2020年贵州省级本科教学工程项目“基于MOOC+SPOC的《市场营销学》线上线下课程建设”(2020014)
2021年贵州大学一流课程培育教育项目“《市场营销学》线上线下混合式一流课程建设”(XJG2021058)
贵州省普通本科高校“金课”(混合式一流课程)建设项目“《市场营销学》线上线下混合式金课”(2022-56)。
