摘要
运用文献资料、逻辑分析、专家访谈、SWOT分析等方法,对我国体育赛事文化品牌的培植环境进行SWOT分析,在此基础上进而对我国体育赛事文化品牌的培植环境进行SWOT矩阵研究,并提出了4个组合战略发展举措。旨在为我国体育赛事文化品牌的培植提供理论参考,以期为我国体育赛事文化品牌的发展做出理论贡献。
By using the methods of literature, logic analysis, expert interview and SWOT analysis, a SWOT analysis was made on the cultivation environment of Chinese sports event culture brands. Based on the detailed analysis of cultivating environment of Chinese sports event culture brands, the paper goes further to carry out the SWOT matrix analysis and puts forward four portfolio strategy development initiatives. The aim is to provide theoretical reference for the cultivation of cultural brands of sports events so as to make theoretical contributions to the development of Chinese sports event culture brands.
作者
韩玉彬
Han Yubin(School of PE,Henan Polytechnic University,Jiaozuo Henan 454000)
出处
《安徽体育科技》
2022年第5期11-13,31,共4页
Journal of Anhui Sports Science
基金
国家哲学社会科学基金项目(体育类),项目编号:20BTY064。
关键词
体育赛事
文化品牌
培植环境
SWOT分析
sports events
cultural brands
cultivating environment
SWOT analysis
