摘要
采用文献、历史推论方法等,分析环鄱阳湖自行车赛对赣鄱文化品牌的重要意义、赣鄱文化品牌定位以及塑造赣鄱文化品牌的策略。主要结论:环鄱赛与本地文化融合彰显城市文化特色、环鄱赛提升江西发展的精神动力和物质基础、充分发挥政府在文化品牌培育和品牌塑造中的作用、借环鄱赛的“东风”提升江西旅游品牌、环鄱赛与国际赛事接轨打造“江西名片”,要把环鄱赛作为宣传江西的一个重要载体,突出赣鄱文化的品牌价值。
Using the method of literature analysis and historical reasoning,this paper analyzes the significant influence of Cycling Race around Poyang Lake on Jiangxi cultural brand,the orientation and strategies of creating Jiangxi cultural brand.We come to the conclusion that integrating Cycling Race around Poyang Lake with local culture helps to highlight the characteristics of urban culture;that Cycling Race around Poyang Lake helps to promote the spiritual power and material foundation of Jiangxi’s development;that Cycling Race around Poyang Lake helps the government to better create cultural brand and enhance tourism brand in Jiangxi Province;that connecting Cycling Race around Poyang Lake with international cycling races helps to construct“Jiangxi Business Card”.Therefore,we should Cycling Race around Poyang Lake as an important carrier to highlight the brand value of Jiangxi culture.
作者
张鑫
余捷
ZHANG Xin;YU Jie(Departmentof Physical Education,Nanchang Institute of Technology,Nanchang 330099,China)
出处
《南昌工程学院学报》
CAS
2021年第5期114-118,共5页
Journal of Nanchang Institute of Technology
基金
江西省高校人文社会科学项目(TY19216)。
关键词
景观体育赛事
赣鄱文化
品牌定位
塑造策略
landscape sports events
Jiangxi culture
brand orientation
creating strategy
