摘要
目的以乡村振兴背景下乡村生态环境建设为目标,探索价值共创介入乡村垃圾分类服务系统设计的创新方法。方法通过文献分析价值共创的内涵,阐述价值共创介入公共服务事业的影响因素,得出价值共创乡村垃圾分类服务的必要性及服务设计要素;运用用户画像和用户旅程地图挖掘用户需求痛点,利用服务蓝图和服务系统图构建设计方案。结果基于价值共创理论梳理乡村垃圾分类过程,得出价值共创下乡村垃圾分类具有经济价值、功能价值、社会价值和生态价值;基于能力、交互、目的和媒介四个维度对各阶段展开设计要素分析。最后基于用户调研得出设计策略,输出分类服务平台、公共设施等设计方案。结论价值共创介入乡村垃圾分类让村民积极参与分类的同时,其他利益相关者都能获得相应的价值体验,为乡村垃圾分类服务系统的创新设计提供了新的思路和方法。
With the objective of rural ecological environment construction in the context of rural revitalization,the paper explores innovative methods of value co-creation involved in the design of rural waste classification service system.Through the literature,analyze the connotation of value co-creation,expound the influencing factors of value co-creation involved in public service undertakings,and derive the necessity of value co-creation of rural waste classification services and service design elements;use user portraits and user journey maps to explore user needs and pain points,and apply Service blueprint and service system diagram to construct design plan.Based on the theory of value co-creation,sorting out the process of rural waste classification,it is concluded that under value co-creation the rural waste classification has economic value,functional value,social value and ecological value;and based on the four dimensions of ability,interac-tion,purpose and media,the design elements of each stage are analyzed.Finally,the design strategies are derived based on user research,and the design solutions for classified service platforms and public facilities are developed.Value co-creation involved in rural waste classification enables villagers to actively participate in classification,while other stakeholders can obtain corresponding value experience,which provides new ideas and methods for the innovative design of rural waste classification service system.
作者
吴林青
董石羽
WU Lin-qing;DONG Shi-yu(Southwest Jiaotong University,Chengdu 610031,China)
出处
《包装工程》
CAS
北大核心
2022年第18期357-369,共13页
Packaging Engineering
关键词
价值共创
乡村垃圾分类
服务系统
用户体验
value co-creation
rural waste classification
service system
user experience
