摘要
基于文献梳理得到影响绿色施工推广战略的12个内外部条件,以济南市为例,采用调查问卷与实地调研的方式,进一步确定出影响绿色施工推广的16个因素,对济南市推广绿色施工进行定性与定量分析,通过构建SWOT分类表及济南市绿色施工推广战略模型,计算济南市绿色施工推广的总优势、总劣势、总机遇及总威胁,对绿色施工推广战略定位进行综合分析评判,依据SWOT战略方向和战略类型的谱系图画出战略向量及战略四边形,确定济南地区绿色施工推广战略类型为机会型战略,战略强度为积极的开拓型战略措施。在此基础上,为济南市绿色施工的推广提出建议与方案,也为全国范围推广绿色施工战略提供参考。
12 internal and external conditions affecting the promotion of green construction are obtained based on the literature review. 16 factors affecting green construction are further identified through questionnaire and on-the-spot investigation in Jinan. With the qualitative and quantitative analysis, the general advantages, the general weaknesses, total opportunities and threats of green construction are calculated by constructing SWOT classification model and green construction promotion strategy model. The strategic positioning of green construction promotion is analyzed and evaluated comprehensively. The strategic vectors and strategic quadrilaterals are drawn according to the SWOT strategic direction and pedigree of strategic types. The type of green construction promotion strategy in Jinan is determined as an opportunistic strategy, and the strategic intensity as a positive pioneering strategy measure. On this basis, it provides suggestions and plans for the promotion of green construction strategies nationwide.
作者
李永福
刘作伟
LI Yong-fu;LIU Zuo-wei(School of Management Engineering,Shandong Jianzhu University,Jinan 250101,China)
出处
《建筑节能（中英文）》
CAS
2022年第8期150-154,共5页
Building Energy Efficiency
关键词
绿色施工
SWOT分析
战略谱系图
推广战略
green construction
SWOT analysis
strategic pedigree chart
promotion strategy
