摘要
全媒体时代,传播渠道日益多元化,传播方式的深刻变革,部分医疗机构忽视全媒体发展造成了传播态势僵化落后,影响医疗卫生事业的健康发展。而掌握和利用好全媒体时代传播的优势和特点,也将为加强意识形态工作提供更多的动力和可能。阐述了医院加强社会主义意识形态传播的重要意义,提出全媒体时代医院加强社会主义意识形态传播所面临的机遇与挑战,进而结合医院实际,提出具体的应对策略。
In the all-media era, communication channels are increasingly diversified and the modes of communication are undergoing profound changes. Same medical institutions ignore the development of all media, which lead to rigid and backward communication situation, affect the healthy development of medical and health undertakings. Mastering and making good use of the advantages and characteristics of communication in the all-media era will also provide more motivation and possibilities for strengthening ideological work. This paper expounded the significance of strengthening the dissemination of socialist ideology in hospitals, proposed the opportunities and challenges faced by hospitals in strengthening the dissemination of socialist ideology in the all-media era, and then put forward specific coping strategies combined with the actual situation of hospitals.
作者
张平
贾力涛
高菲
张晓丹
王维
汪燕飞
高翠峰
ZHANG Ping;JIA Litao;GAO Fei;ZHANG Xiaodan;WANG Wei;WANG Yanfei;GAO Cuifeng(National Cancer Center/National Clinical Research Center for Cancer/Cancer Hospital,Chinese Academy of Medical Sciences and Peking Union Medical College,Beijing 100021,China;Propaganda Department,Chinese Academy of Medical Sciences and Peking Union Medical College,Beijing 100730,China)
出处
《中国医学伦理学》
2022年第9期1050-1052,F0003,共4页
Chinese Medical Ethics
基金
2020年中国医学科学院党建课题“全媒体时代医院加强社会主义意识形态传播策略的探究”(YXDJKT202009)。
关键词
全媒体时代
医院意识形态
传播策略
All-media Era
Ideology in Hospitals
Communication Strategy
