摘要
随着中国互联网经济的高速发展,网络营销已经成为市场营销领域的显性业态,这就要求高职院校市场营销专业人才培养过程中,必须顺应时代发展,转变思路,利用好网络营销平台与网络工具,从课程体系、教学方法、培养模式及评价机制等方面深化改革,以培养更加适应市场需要的市场营销专业人才。
With the rapid development of China’s Internet economy, network marketing has become dominant in the field of marketing formats, this requires that, in the process of marketing professional talent training, higher vocational colleges must keep up with the development of the times, change ideas, make good use of network marketing platform and network tools, from the curriculum system, teaching methods, training mode and evaluation mechanism of deepening reform, in order to train more suitable for the market needs of marketing professionals.
作者
戴禄胜
郑婕
常霞
DAI Lu-sheng;ZHENG Jie;CHANG Xia(Jiangsu Aviation Vocational and Technical College,Zhenjiang Jiangsu 212134;Jinshan Vocational and Technical College,Yangzhong Jiangsu 212200,China)
出处
《湖北开放职业学院学报》
2022年第16期159-161,共3页
Journal of Hubei Open Vocational College
基金
江苏省哲社课题“产教融合背景下高职院校市场营销专业教学改革研究”(项目编号:2020JA2123)。
关键词
网络营销
市场营销
教学改革
实战教学
network marketing
marketing
teaching reform
practical teaching
