摘要
近年来,高校对应用型人才的培养越加重视,作为应用型本科高校实践教学专业组成之一,市场营销专业应用型实践教学体系不仅关系着营销人才的培养,同时对其他专业实践教学也有着一定的影响,本文通过对其分析,提出策略,以期能够提高应用型专业实践教学质量,为社会培养更多综合素质人才。
In recent years,more and more attention has been paid to the cultivation of applied talents in colleges and universities.As one of the components of practical teaching specialty in applied undergraduate colleges and universities,the practical teaching system of marketing specialty is not only related to the cultivation of marketing talents,but also has certain influence on the practical teaching of other specialties.Strategies are proposed in order to improve the quality of practical teaching of applied majors and cultivate more comprehensive quality talents for the society.
作者
黎开莉
LI Kaili(Guizhou University of Finance and Economics,Guiyang 550025,China)
出处
《当代教研论丛》
2019年第8期30-30,共1页
contemporary Teaching and Research
关键词
应用型本科高校
市场营销专业
实践教学体系
Applied undergraduate colleges
Marketing major
Practical teaching system
