摘要
“如何设计商业模式”是商业模式研究的核心问题,从设计者的认知与行为互动视角可以较为全面地解答这一问题。在对行为视角、认知视角及“行为-认知”整合视角商业模式设计研究加以系统述评的基础上,从“认知引导行为”与“行为反馈认知”两个维度出发,构建起商业模式设计的“行为-认知”互动过程整合模型,最后给出了未来研究建议,对于推进商业模式设计研究具有重要理论启示。
The core of business model research is business model design,and we can gain a more comprehensive answer to the problem from the integration of cognitive and behavioral perspective.The paper reviews the study on cognitive perspective,behavioral perspective and cognitive-behavioral integration perspective of business model design.Then,based on the two dimensions,which are“cognition guides behavior”and“behavior couples back cognition”,the paper builds up a cognitive-behavioral integration model of business model design.By providing some suggestions for future studies,this paper aimed at promoting the study of business model design.
作者
王森强
薛超凯
WANG Senqiang;XUE Chaokai(School of Management,Shandong University of Technology,Zibo 255012,China)
出处
《科学与管理》
2022年第4期25-32,共8页
Science and Management
基金
山东省社科规划项目(21CSDJ02)。
关键词
商业模式设计
行为视角
认知视角
“行为-认知”整合视角
整合模型
business model design
behavioral perspective
cognitive perspective
behavioral-cognitive integration perspective
integration model
