摘要
平台企业及其构建的商业生态圈具有强大的生命力,但平台企业撬动生态圈中的资源和能力形成生态优势的原理尚未解释清楚。本文以京东为例,通过案例研究,从平台企业发展的不同阶段探索生态优势形成路径。研究发现,平台企业生态优势的形成是一个循序渐进的过程;不同生命周期阶段的形成路径各不相同,初创期通过捕捉获取形成安装基础优势,发展期通过集成整合形成规模集聚优势,成熟期通过创造释放形成生态创新优势;三个阶段形成的基础共同推动生态优势的形成。本文研究提炼出了生态优势形成路径模型,进一步丰富了企业优势理论,对传统企业转型升级、平台化战略布局及商业生态圈构建具有实践指导意义。
Many firms adopt the business ecosystem strategy to get eco-advantages through a platform to leverage the external resources and capabilities from the ecosystem. This paper addressed the question of how eco- advantages were formed by taking JD. corn, Inc. as an example, which was a typical internet platform enterprise. It is found that the formation of the eco-advantage was a gradual process. There were thine formative stages in the enterprise life cycle. First, the platform firm mainly relied on users＇ installment which need meet requirements of quality and quantity in the initial stage. Second, it depended on the excitation of network effect and the aggregation of users to shape the collaborative advantage in the rapidly developmental period. Third, coo-advantages came from the cooperation, symbiosis and value co-creation based on the platform in the mature period. By inheriting and evolving the theory of competitive advantages, it is of great significance to enrich the study of business ecosystem theory and guide the enterprise practice.
作者
张镒
刘人怀
陈海权
ZHANG Yi;LIU Renhuai;CHEN Haiquan(Jinan University,Guangzhou 510632)
出处
《经济与管理研究》
CSSCI
北大核心
2018年第9期114-124,共11页
Research on Economics and Management
基金
中国工程院院士科技咨询项目"珠三角城乡生活垃圾统筹治理战略研究"(2015-XY-46)
广东省公益研究与能力建设专项资金项目"广东省文化遗产廊道时空构建与旅游开发研究"(2015A020219013)
关键词
商业生态圈
平台企业
生态优势
价值共创
网络效应
business ecosystem
platform firm
eco-advantage
value co-creation
network effect
