摘要
从詹姆斯·凯瑞提出的传播的仪式观来看,非物质文化遗产旅游的传播不仅拥有灵活多样的传播模式,更能建构特殊的文化意义。因非遗自身承载了特定的民族文化符号,而旅游场所作为传播文化的渠道媒介,两者的融合能够使非遗旅游成为一种独特的传播活动,彰显出仪式性、空间性、参与性等特点,在凝结文化价值、构建共通场域和连接受众情感等方面具有突出功能。在传播的仪式观视阈下,非遗旅游的文化传播不应只着眼于“线性传播”的效果,应当更注重文化符号挖掘、文化意义阐释和文化景观构建。
As an important carrier of China's history and culture,intangible cultural heritage tourism embodies the spiritual temperament,value orientation,psychological characteristics and behavior patterns of the country and nation,and it can effectively condense collective consciousness and enhance identity.In China's current transitional society and the new communication environment brought by new media technology,people can obtain external information more quickly and conveniently,which accelerates the dissemination and diffusion,gives birth to the development trend of diversified values,and brings new challenges to enhancing cultural identity.How to better gather consensus and enhance identity through cultural inheritance and dissemination,so as to effectively maintain social stability and harmony,is an urgent practical problem to be solved.From the ritual view of communication of James Carey,the communication of intangible cultural heritage tourism not only has flexible and diverse communication modes,but also can construct special cultural meanings.Because intangible cultural heritage itself carries specific national cultural symbols,and tourist sites can act as the channel and medium of spreading culture.The integration of the two can make intangible cultural heritage tourism as a unique communication activity,which shows the characteristics of ceremonial,spatial,participation and other characteristics,and intangible cultural heritage tourism has outstanding functions in condensing cultural values,building common fields,connecting audience emotion and other aspects.From the perspective of the ritual view of communication,the cultural communication of intangible cultural heritage tourism should not only focus on the effect of‘linear communication’,but also pay more attention to the excavation of cultural symbols,the interpretation of cultural significance and the construction of cultural landscape.
作者
周凯
张燕
Zhou Kai;Zhang Yan(School of Journalism and Communication, Nanjing University, Nanjing 210023, P.R.China)
出处
《山东大学学报（哲学社会科学版）》
CSSCI
北大核心
2022年第4期40-46,共7页
Journal of Shandong University(Philosophy and Social Sciences)
基金
教育部哲学社会科学研究重大课题攻关项目“中华艺术精神在当代艺术实践中的传承发展研究”(16JZDH030)。
关键词
传播的仪式观
非遗旅游
文化传播
The ritual view of communication
Intangible cultural heritage tourism
Cultural communication
