摘要
非物质文化遗产(以下简称非遗)旅游产品对于希望通过旅行体验文化的消费者富有吸引力。消费者体验既是评判非遗旅游产品开发水平的标准,也影响着消费决策和旅游收入。池州市非遗种类广、层次高,但是非遗旅游产品的开发程度不高,很多消费者对其并不了解,今后还需要以提升消费者体验为导向,开拓营销思路,丰富产品形式,提高产品的产能和质量。
Intangible cultural heritage tourism products are attractive to consumers who want to experience culture through travel.Consumer experience is not only the standard to judge the development level of intangible cultural heritage tourismproducts,but also affects consumer decision-making and tourism income.Chizhou City has a wide range of intangible cultural heritages with high level,but the development level of intangible cultural heritage tourism products is not high,and many consumers do not understand it.In the future,we need to improve the consumer experience,develop marketing ideas,enrich product forms,and promote the production capacity and quality of products.
作者
文静
WEN Jing(College of Marxism(Law),Chizhou University,Chizhou 247000,China)
出处
《遵义师范学院学报》
2022年第3期34-38,共5页
Journal of Zunyi Normal University
基金
安徽省哲学社会科学规划青年项目“体验经济视阈下池州市非物质文化遗产的旅游开发模式研究”(AHSKQ2018D20)。
关键词
消费者体验
非遗
旅游产品
consumer experience
intangible cultural heritage
tourismproducts
