摘要
出版生态圈、媒体生态圈、社会生态圈是三个层次分明、分层嵌套而又相互深度嵌入的生态圈层,传统出版机构的创新运营之所以在全媒体发展中难以突破,是因其生态格局被局限在出版生态圈之内。在从4G时代到5G时代的迭代趋势中,出版业需实现从互联网思维到5G思维的升级,基于创新理念探索有效的运营路径。5G思维是生态思维在全媒体发展过程中的具体化,文章从出版、媒体、社会三大生态圈层贯通的格局中探索全媒体出版的创新理念,从未来媒体与社会深度融合与互嵌的层面把握出版机构的定位与作用,思考全媒体化的出版运营策略。
Publishing,media and social ecosystems are three interrelated ecosystems.The reason why the innovation of traditional publishing institutions is difficult to get a breakthrough is that its ecological pattern is limited in the publishing ecosystem.In the iterative evolution from the 4G to the 5G era,the publishing industry needs to realize the upgrading from Internet thinking to the 5G thinking,and promotes the innovation of concept and operation mode.The 5G thinking is the embodiment of ecological thinking in the development of the all-media.This paper explores the innovative concept of all-media publishing from the three ecological circles of publishing,media and society,grasps the positioning and roles of publishing institutions from the perspective of the deep integration and interaction between media and society in the future,and ponders the operation strategy of all-media publishing.
作者
刘峰
LIU Feng(School of Journalism and Communication,Shanghai University,Shanghai 200072,China)
出处
《编辑之友》
CSSCI
北大核心
2022年第2期20-24,共5页
Editorial Friend
基金
上海市社会科学基金一般项目“5G背景下的新闻室空间再生产研究”(2019BXW004)。
关键词
5G思维
出版生态圈
全媒体出版
5G thinking
publishing ecosystem
all-media publishing
