摘要
地理标志农产品可以带动区域农村经济发展,促进产业集聚,有利于延长产业链和拓宽农业功能性。当前,地理标志农产品发展面临区域发展不平衡、品牌意识淡薄、监管措施不足、传播方式单一等问题。推进地理标志农产品发展的路径主要包括科学统筹规划、突出地域特色、加强品牌建设和发展电子商务等方面。
Geographically indicated agricultural products play a significant role in driving regional rural economic development and promoting industrial agglomeration,which is conducive to extending the industrial chain and broadening the agricultural function.At present,the development of geographically indicated agricultural products is facing some problems,such as unbalanced regional development,weak brand awareness,insufficient regulatory measures,single mode of spreading and so on.The ways to promote the development of geographically indicated agricultural products mainly include planning scientifically and entirely,highlighting regional characteristics,strengthening brand construction and developing e-commerce.
作者
刘勇
LIU Yong(Department of Information Network and Consultation,Qingdao Academy of Social Sciences,Qingdao,Shandong 266071,China)
出处
《青岛职业技术学院学报》
2021年第6期59-62,共4页
Journal of Qingdao Technical College
基金
2021年度青岛市社科规划项目(QDSKL2101275)。
关键词
地理标志
农产品
乡村振兴
geographical indication
agricultural products
rural revitalization
