摘要
新冠疫情使人们的生活观念发生了巨大转变,旅游行为作为人们的一种生活方式,也随之发生了变化。文章从居民生活观念角度切入,运用结构方程模型验证了新冠疫情影响下居民生活观念变化对旅游行为意愿影响的结构关系。研究结果表明:新冠疫情影响下居民生活观念发生了变化,主要体现在生命价值观和消费体验观两方面;居民生命价值观的转变对出游意愿呈负向影响,对健康休闲旅游行为呈正向影响,对旅游社交距离行为无显著影响;居民消费体验观的转变对出游意愿、健康休闲旅游行为及旅游社交距离行为均有促进作用。
People’s concept of life has been changed since the outbreak of COVID-19 pandemic,and the tourism behavior,a way of life,has also been changed.Through structural equation modeling(SEM),this paper verifies the structural relationship between the change of residents’life concept and tourism behavior intention under the impact of COVID-19 pandemic.The results indicate that residents’concept of life has been changed under the impact of the pandemic,mainly reflected in the life values and consumption experience;the change of residents’life values has a negative effect on the travel intention,a positive effect on the healthy leisure tourism behavior and no significant effect on the social distance behavior during travelling;the change of residents’consumption experience can promote the travel intention,healthy leisure tourism behavior and social distance behavior during travelling.
作者
李东和
蒋璐璇
年四锋
LI Donghe;JIANG Luxuan;NIAN Sifeng(School of Business,Anhui University,Hefei 230601,China)
出处
《合肥工业大学学报（社会科学版）》
2022年第1期43-51,共9页
Journal of Hefei University of Technology(Social Sciences)
关键词
新冠疫情
生活观念
旅游
行为意愿
结构方程模型
COVID-19 pandemic
life concept
tourism
behavior intention
structural equation modeling(SEM)
