摘要
通过对各大博物馆线上热销文创产品的设计理念、创意来源、创作方法进行分析,研究基于博物馆文创产品的设计策略。结合天津博物馆馆藏文物与地域文化特色,在挖掘藏品文化内涵的同时运用复制型、手绘插画型、创意型、萌趣型设计策略进行文创产品设计,将文物的艺术内涵融入现代生活,紧贴大众追求艺术性、趣味性和实用性的心理特点,提高文创产品的品牌价值。
By analyzing the design concept,creative sources and creative methods of online popular cultural and creative products in major museums,this paper studies the design strategy of cultural and creative products based on museums.Combined with the cultural relics and regional cultural characteristics of Tianjin Museum,while excavating the cultural connotation of the collection,the design strategies of reproduction,hand-painted illustration,creativity and fun are used to design cultural and creative products,integrate the artistic connotation of cultural relics into modern life,stick to the psychological characteristics of the public in pursuit of artistry,interest and practicability,and improve the brand value of cultural and creative products.
作者
赵艳东
马璁珑
张雯
ZHAO Yan-dong;MA Cong-long;ZHANG Wen(Tianjin Vocational Institute,Tianjin 300410,China)
出处
《绿色包装》
2021年第11期112-119,共8页
Green Packaging
基金
天津市艺术科学规划项目(D20026)。
关键词
互联网+
文创产品
设计策略
天津博物馆
internet+
cultural and creative products
design strategy
Tianjin Museum
