摘要
通过消费者视角,对2020年首批15家国家中医药健康旅游示范区创建单位发展情况进行分析并分类,将15家示范区创建单位分为领先发展型、环境优美型、现代服务型、产品创意型4种类型,以强化优势、弥补不足为导向,提出4类目的地可以通过建设优质品牌、实行错位发展、加速产业共融、开发优势项目的方式,实现差异化、高质量发展。
Based on the perspective of consumers, this study analyzed and classified the development of first batch 15 TCM health tourism establishment units in demonstration areas in 2020,and divided the 15 units in demonstration areas into leading development type, beautiful environment type, modern service type and innovative product type. Guided by strengthening advantages and making up for shortcomings. The study proposes that 4 kinds of destination can achieve differentiated and high-quality development by building high-quality brands, implementing dislocation development, accelerating industrial integration, and developing advantageous projects.
作者
郑方琳
侯胜田
王天琦
李享
李艺清
ZHENG Fang-lin;HOU Sheng-tian;WANG Tian-qi;LI Xiang;LI Yi-qing(School of Management,Beijing University of Chinese Medicine,Beijing 100029,China)
出处
《卫生软科学》
2021年第11期36-39,44,共5页
Soft Science of Health
基金
校级科研纵向发展基金-推进中日韩医养游协同发展路径与策略研究。
关键词
消费者视角
中医药健康旅游
示范区
发展路径
perspective of consumer
TCM health tourism
demonstration areas
development path
