摘要
微信公众号对校园足球文化传播及校园文化建设具有积极作用。该文运用文献阅读、深度访谈和逻辑分析等方法,对湖南省冷市镇中心学校校园足球微信公众号的栏目设置、信息推送、平台互动现状进行分析,并基于从个别到一般的逻辑理路,从团队管理、文化定位、信息呈现、运营思路和信息反馈等维度提出了我国农村校园足球微信公众号的建设策略。
The official account of WeChat has positive effect on the spread of campus football culture and the construction of campus culture.This paper analyzes the current situation of the column,information push and platform interaction of WeChat official account in the Lengshi Middle School in Hunan province by using methods of literature reading,in-depth interview and logical analysis.Based on the logical logic from individual to general,from team management,cultural orientation,information presentation,etc.The construction strategy of the rural campus football WeChat official account is put forward based on the operation mentality and information feedback.
作者
唐千惠
汤华
戴志鹏
TANG Qianhui;TANG Hua;DAI Zhipeng(College of Physical Education and Health,Guangxi Normal University,Guilin,Guangxi Zhuang Autonomous Region,541006 China;Physical Education College,Hunan City University,Yiyang,Hunan Province,413000 China)
出处
《当代体育科技》
2021年第29期220-222,共3页
Contemporary Sports Technology
基金
2020年湖南省社会科学成果评审委员会课题(XSP20YBZ055)。
关键词
农村学校
校园足球
微信公众号
体育文化
Rural school
Campus football
WeChat official account
Sports culture
