摘要
网络媒体作为互联网时代全球文化交流和传播的重要媒介,建设徽文化外宣英文网站是时代所需。以荫馀堂英文网站为借鉴对象,探讨其对徽文化外宣的启示:灵活运用多种“互联网+”技术手段,网站建设者和译者发挥在徽文化外宣网站建设中的主体作用,让网站页面形式上做到有声、有像、多样化;重视受众需求,精选符合受众喜好的外宣内容,网站在推介内容上做到有景、有物、生活化;以有效传递文化信息为目的,适度调整翻译策略,采用多种翻译方法,网站译文在语言表达上达到易懂、易记、易传播的效果。
It is the need of the times to build English websites for Hui Culture’s international publicity as the internet has become an important medium for global cultural communications and publicity in the internet era.With a case study of the website of Yinyutang,it discussed the inspiration in this paper to the international publicity of Hui Culture.By flexible use of multiple“internet plus”technologies,web builders and translators should play the main role in the construction of Hui culture websites,making the web page appear with sound,image and diversification.By paying attention to the needs of the audience and selecting the things in line with the audience’s preferences,the website should include sceneries,contents and life stuffs.To transmit cultural information effectively,translation strategies can be accordingly adjusted and various translation methods can be adopted so that the website translation can be easily understood,remembered and spread.
作者
路华
LU Hua(School of Foreign Studies,Anhui Polytechnic University,Wuhu,241000,Anhui;Institute of Post Graduate Studies,SEGI University,Petaling Jaya,47810,Selangor,Malaysia)
出处
《蚌埠学院学报》
2021年第6期66-70,共5页
Journal of Bengbu University
基金
安徽省高校优秀青年人才支持计划重点项目(gxyqZD2020097)。
关键词
徽文化外宣
荫馀堂网站
互联网时代
Hui Culture’s international publicity
website of Yinyutang
the internet era
